4 Reasons Why Flodesk Is My Platform of Choice for Email Marketing
When I started Natty Writes, one of the first things that I did was launch my newsletter, Notes From Natty.
Even though I was new to owning my own business, I was not new to the marketing world and I knew that having an email list was a non-negotiable.
I knew that while I of course wanted to have a social media presence, next to blogging consistently, I really wanted to prioritize growing an email list of loyal people who truly WANTED to hear from me.
I knew that if I could do that, then I would always have a way to communicate and build relationships, regardless of what happens on social media.
Because as we all know, Instagram has a mind of its own. One day it's working perfectly, the next it’s glitching, and the next your account could be deleted altogether.
So I didn’t want to put all of my marketing eggs into one basket.
Plus, I’m a writer through and through, so email just makes sense!
When I decided to launch my newsletter, I had to decide on a few things:
The name – I chose Notes From Natty because I truly want people to feel like they’re getting a special note from me every time they see me in their inbox! Oh and I’m a sucker for alliteration.
When and how often I’d send it – people tend to forget about you if you’re sporadic about when you send emails, so I opted for weekly for that reason.
The format / what I would talk about – blogs are the primary component of my marketing and everything else I do stems from that, so I knew that my newsletter content would be adjacent to my blog content in some capacity (this is what I teach other people to do too using this content funnel!)
The email marketing platform – before launching Natty Writes, I had experience with lots of different email marketing platforms, so I knew the ins and outs and pros and cons of a lot of the popular ones you hear about. But when it came to choosing which one I wanted to use, the choice was easy!
4 Reasons Why I Chose Flodesk As My Email Marketing Platform
Ease of Use ✅
Since I’ve had experience with various email marketing platforms in the past, including Mailchimp, ActiveCampaign, ConvertKit, Kartra, and more, I knew that some were more complicated than others.
And as a one-woman show, my time is precious, which means that I can’t spend hours of my day on the backend of an email platform trying to make sure that all things are working properly.
I need simple and I need easy. And that’s exactly what Flodesk provides!
Simplicity and ease of use. No code (important if you’re not the techy type!), no confusion, no headache.
Their click-and-drag email builder makes it incredibly easy to customize your emails and brand them beautifully (more on that in a second!).
And, in case you have no idea where to start, Flodesk has a library of gorgeous, strategically designed templates that you can choose from to get you moving in the right direction.
Truly, even if you’re brand spankin’ new to email marketing and you’ve never sent an email to a subscriber in your life, Flodesk makes it SO easy to start growing your audience and sending emails consistently!
Aesthetic ✨
Back to that beautiful email talk.
We live in a world where we want things to be aesthetically pleasing and as a marketer, I’ve gotta say… there are a lot of platforms out there that are just… not.
What drew me to Flodesk the most, in addition to its simplicity and ease of use, was the ability to truly customize and make your emails exactly what you want.
In my experience, other platforms have a lot of limitations when it comes to how your email looks and I really didn’t want to compromise that.
With Flodesk, I can add my brand colors and fonts along with my logo so that all of my emails are super cohesive and stay, well… on BRAND with everything else that I create outside of email marketing.
PLUS, they have so many fun layouts that you can add to your emails to highlight or promote various things for your business so that the content is eye-catching and not just full of text.
I’m a big fan of this block layout and typically include one or two of them in my weekly newsletter to highlight my blog content!
Additional Features 🖥️
In addition to ease of use and aesthetic, I really love that Flodesk goes beyond email and has additional features that you can utilize.
Most email marketing platforms offer landing pages, pop ups, and embedded forms to help you start growing your list through freebies and various places on your website, so I knew to expect that, but I was really impressed when I discovered that I could create a sales page and/or a checkout page through the platform.
As a brand new business owner at the time, I really didn’t have the means to pay for a ton of different platforms right out of the gate. And not to mention, I didn’t have the time to set up and learn a whole bunch of different platforms either.
So when I found out that I could do all of those things in one place, I was sold!
If you’re a new business owner that wants to keep your platform stack consolidated and simple AND you’re looking to save money, Flodesk is truly for you.
And again, just like the email component is simple and easy to use, the checkout page and sales page feature is too!
Affordability 💸
Lastly, but defff not least, you really can’t beat the affordability of Flodesk.
As a business owner, your expenses for everything you need to run your business can add up quickly and it was important for me to keep things lean, especially as I was just starting out.
So I was THRILLED to find out that unlike many of the other popular email marketing platforms out there, Flodesk doesn't penalize you for growing your list.
There’s one monthly price regardless of how many subscribers you have! And to make things even better, you can get 50% off your first year. 🤯
Flodesk has an amazing affiliate program that any user can use, so all I had to do was find someone that was already using the platform and use their code to get the deal.
And if you’re reading this, then good news for you! You can simply use my code ‘NATTY50’ or this link to get the same deal for yourself. 🎉
Overall, Flodesk takes the cake for email marketing platforms in my book.
If you’re just starting out with email marketing or you’re looking to switch platforms for something more affordable, aesthetic, or easy to use (or all of the above), then it’s a no brainer!
Need more email marketing resources? I’ve got ya covered!
(NOTE: This blog post contains affiliate links, which means I could potentially earn a small commission. Please know that I only ever recommend products or services that I love and have fully vetted!)
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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