5 Ways Your Blog Content Can Help You Sell More This Holiday Season
One of the biggest misconceptions about blog content is that the sole purpose is to nurture your audience – meaning the content should always be educational, inspirational, motivational, etc.
And while it’s true that your blog content should do all of those things, your blog content can also help you SELL!
Especially during the busy holiday months where people are already hyper focused on BUYING.
Blogs can be a huge part of your buyer journey for potential customers when you do it strategically, so if you’re looking to utilize blog content as a sales mechanism this Black Friday, Cyber Monday, and beyond, keep reading for 5 key ways to do it!
5 Ways To Use Blog Content To Make More Sales
Highlight Gift Guides or Product Roundups
Don’t let the word “gift guide” throw you off here. Even though gift guides are primarily something that you see in the influencer space, as a business owner or service provider, you have a unique opportunity to put your own spin on gift guides through your blog as well.
By creating gift guides that are tailored to your audience, you can feature your own products or services as a fun new way to promote your offers. It also gives you a chance to feature offers from other industry-adjacent creatives or service providers that your audience could benefit from. 🎁
BONUS if you’re an affiliate for the offers you’re featuring throughout the blog post!
Promote Limited-Time Offers and Discounts
If you’re running special deals or discounts on your offers as a service provider during the holiday season – whether it be for Black Friday, Cyber Monday, or any other holiday sale – make sure you use that as an opportunity to create blog content to highlight the urgency and exclusivity for your audience.
And I can hear you now…
“BUT WAIT NATTY – aren’t blogs supposed to be evergreen? Why would I create blog content around an offer that’s for a limited time?”
Great question! Let me explain:
Yes, it’s true that the majority of your blog content should be evergreen – meaning that the content you’re writing about is relevant regardless of when someone is reading it.
But on the flipside of that, your blog content should also be something that guides your content marketing as a whole, which means it’s not something you should skip just because something is for a limited time.
With your blog content, you have the chance to provide way more information and education around a topic without being limited to character counts or video time limits, which means you can talk about your holiday promotion much more in depth and drive people to that content from various channels.
For example, let’s say you’re talking about your BFCM deal on Instagram stories and you have soooooo much you want to say about it. You could record a bajillion stories and hope that your audience watches them all OR you could write the long version in a blog post and save your stories for the quick details and then drive people to the blog post to learn more.
And what’s really cool is that the specific offer you’re promoting for the holidays might expire, but unless the actual product or service you’re talking about is expiring too (which typically isn’t the case), then that simply means the bulk of the content IS evergreen, it’s just that the offer details is for a limited time and that can always be edited and changed once the promotion period is up!
Educate Your Audience on Product Benefits
When it comes to sales, there are two types of buyers: tortoises and hares. 🐢🐇
Tortoises are your very slow buyers. They need a lot of information and proof before pressing “purchase.”
Hares on the other hand are fairly quick buyers and are more driven by FOMO.
Blog content that’s centered around your offers can actually benefit BOTH buyer types by providing information, education, and all the knowledge a tortoise might need, while also showing hares that you’re legit and build quick connection so they feel comfortable moving forward quickly.
So, whether someone is a tortoise or a hare when it comes to buying, your blog content that directly promotes your products or services can build their confidence and quickly increase the chance of them purchasing from you!
Answer Common Questions and Objections
This is one of my personal favorite ways to use blog content for my offers directly!
Before someone purchases anything, they typically have some questions first. As a business owner, it’s your job to anticipate and address the questions or concerns that a potential buyer might have so you can get ahead of it and answer their questions or ease their concerns so that they’re confident in their buying decision.
The good news is that you probably already have this content on your sales page or on your website, so now all you have to do is take that same information and create a blog post around it so that your audience can consume it in another way.
Here’s an example of how I’ve done this for my Writer’s Room membership!
Boost SEO and Drive Traffic
And lastly, I can’t talk about blogs without at least mentioning SEO. While I often share my philosophy on blogs and how I believe that blogs are for more than just SEO, it’s still a very important part of blogging as a business owner.
By creating content around keywords your target audience might be searching for during the holiday season, your blog posts can potentially attract new visitors from search engines, increasing your audience and potential clients.
Think about it: when people need an answer to something, what do they do? GOOGLE IT 🔍
If you’re proactively answering questions that relate to your industry through blog content, your site will become more favored by Google and you have a higher chance of attracting people who truly need what you have – versus your social media followers who may just be following for fun and never intend on buying.
While this of course can’t be guaranteed, it is an absolute possibility that, as a business owner, I wouldn’t personally take my chances on missing out on!
Ready to implement blog content in your business?
So, if you’re ready to boost your sales during Black Friday AND beyond, implementing blogs into your business may be the best move for you.
And the cool part? The discounts and promos may not even be necessary because when you’re seen as an expert in your industry and provide value that people actually need, they’ll likely want to buy from you NO MATTER WHAT!
If you’re ready to implement blog content in your business, I have a few resources to help you out:
🖥️ Inquire for a Blog Blitz – get 6 ready-to-publish blogs written for you to launch your blog with a bang! Together we will ideate blog topics for you to start with, I’ll do the writing, and you’ll handle the publishing. Simple as that!
📩 Download The Beginner’s Guide to Blogging for Your Business to get started with blogging in your business with ease
🗞️ Binge the blog for a mix of blog and email writing tips, how-to’s for blogging in your business, tangible resources, and of course a little bit of BTS of a blog writer’s life along the way.
✍🏼 Join the Writer’s Room Waitlist to be the next to know when the BEST (yes, I’m biased) done-with-you writing membership is back open for enrollment.