24 Blog Topic Ideas To Use In 2024
One of the main things that I hear from people when it comes to starting a blog in their business is, “I don’t know what to write about.”
And I get it – if you’re newer to creating long form content, it can feel confusing.
But the GOOD NEWS is that if you’re already creating content for social media (which you likely are!), then you DO know what to write about.
The difference is that you’re simply going to start creating that content in longer form first.
But if you’re new to blogging in 2024, I’ve curated a list of topic ideas to help you get started!
Before I dive into those, let’s quickly review 5 Things You Need BEFORE You Start Blogging In Your Business.
5 Things You Need Before You Start Blogging In Your Business
A website
While this might sound obvious, you'd be surprised at how many people I hear from that are planning to launch their blog yet don’t have a website yet.
Once you have a legit website (meaning NOT LinkTree or a Stan Store), you can easily implement a blog into your content strategy so you can start getting found on Google.
And trust me… I know that building a website might feel like a big feat, but a starter site doesn’t have to be complicated and it’s OKAY to start with something small and let it grow as your business grows.
If you’re building a site from scratch, I’d recommend using an easy builder like Squarespace that offers templates – here are my favorites!
If you’re searching for more hands on help creating your first website, I recommend connecting with my girl Nicole - she’s a full service Squarespace website designer with built-in brand and copy that specifically works with emerging, service based solopreneurs!
A well-defined ideal audience
Again, this might seem obvious, but similar to having a website, sometimes people try to put the cart before the horse and it just doesn’t work.
Before implementing blogs into your content strategy, you need to know EXACTLY who you’re talking to.
If you’ve already been creating content on social media, there’s a chance that you probably already have a good idea of who your audience is, but if not, make sure you do this first.
If you don’t identify your target audience, you risk spending a lot of your time and energy creating blog content that doesn’t reach the people you really want to reach.
So to avoid that, make sure you’ve identified your target audience with ICA (ideal client avatar) work before writing your first blog post.
To do this, you can conduct market research to better understand what problems and challenges people are facing, how they feel and what their biggest pain points are.
When you know this information, you can then start creating content that speaks to them directly and guide them to your solution.
Your blog goal
The last thing I want is for you to feel like your blog is just another checklist item that you need to do each week. Instead, I want you to view it as something that you do for a very specific purpose.
When people come to me wanting to start blogs for their business, the first thing I want to know is if they’re going to treat blogs as a core part of their content strategy.
If not, this is the first thing I encourage. When you make blogs a core part of your overall content strategy, you always have the ultimate purpose in mind and that purpose will really serve as your blog content guide.
Common goals for blogs in your business include:
Increasing brand awareness
Generating leads
Boosting sales
Increasing website traffic
Being seen as a thought leader or expert in your industry
Becoming a go-to person for information and education in your niche
Providing ultimate value for your audience on specific topics
Spoiler alert: ALL of those things are possible when you implement blog content in your business, but choosing one or two that you’re specifically going to focus on will help you create content accordingly!
Blog content pillars
Like mentioned above, one of the common hesitations I hear from people about starting a blog for their business is that they aren’t sure what to write about.
But typically the people who are saying this simply haven’t defined their blog categories or their content pillars yet.
Content pillars are key topics that make up your entire content marketing strategy. They serve as your main areas of expertise and are the top things that you focus on throughout all of your content.
Typically, these pillars will be more broad and general, while the content under each pillar will be more specific. When you have content pillars, it’s very clear to your audience what you do, who you help and what they can expect to learn from you.
HERE is a full breakdown on blog content pillars, including what they are, the main purpose they serve, AND how to create your own!
Consistent blog content plan and strategy
Lastly, once you have all of the above, you can then create your custom blog content plan and strategy.
Note: sometimes the word strategy can feel like some crazy, overwhelming thing that you have to figure out. But in reality a strategy simply means a plan.
For blog content specifically, the strategy includes your content pillars/categories mentioned above, your actual blog topics, the frequency that you plan to publish, and how you plan to promote your blogs after publishing.
To help you create a specific blog content plan for your business or brand, I encourage you to follow my 4 Step Blog Planning Process!
When you go through this process, you’ll end with a plan that helps you confidently take action on writing blogs for your business!
24 Blog Topic Ideas To Use In Your Business In 2024
Once you have all of those things in place, it’s time for the fun part – writing. ✍🏼
To help get you started with blogging in your business in 2024, here are 24 blog topic ideas that you can steal and implement. ⬇️
NOTE: This list is solely meant to give you ideas and get your creative juices flowing. By no means do I expect you to write EVERY blog post idea on this list.
These are also not intended to be blog post titles, so if you choose an idea off of this list, get creative with how you title it for your audience!
The top tools you can’t live without in your business (example)
A day in the life: [your industry] edition (example)
Top 5 favorite books to read in the new year (example)
Your word of the year for 2024
Best investments you made this year (example)
Your non-negotiable weekly self care rituals
The one skill that you think everyone should learn
Client case study
Real-world example of something related to your industry and why it works
Dream client wishlist: [your industry] edition
Your origin story (aka how you started your business or how you ended up in your current situation)
How you got your first client
___ things your ideal client should know
What your client can expect when they work with you
What you do to get out of a creative funk (example)
The hardest lessons you’ve ever had to learn
The top questions you get as a [insert your title] (example)
Debunk a certain number of myths that relate to your industry (example)
Share a hot take that’s related to your industry and give your insight about it
Connect with an industry adjacent guest expert to feature on your blog (example)
Share your top productivity tools, tips, and hacks
Share a list of little-known facts about yourself or your business
___ reasons to hire a [insert your title] for your business (example)
An overview of how people can work with you in 2024
Ready to bring one of these ideas to life? Follow this anatomy of an effective and SEO friendly blog post to keep your writing perfectly outlined, organized, and efficient!
Here’s to making 2024 the year that you implement blogs in your business. 👏🏼