Part 2 of 4: How To Make Your Content Writing Easier Using James Clear's 4 Laws of Behavior Change
Welcome back to Part 2 of the 4 part blog series where I’m diving into How To Make Your Content Writing Easier Using James Clear’s 4 Laws of Behavior Change!
In Part 1, I covered Law 1 – Make it obvious. If you missed it, click here to read before going further.
In this blog post, we’re moving on to Law 2 – Make it attractive. 😍
4 Ways To Make Your Content Writing “Attractive” So It Becomes a Habit
Thanks to the “tiktokification” (RIP to everyone’s favorite app) of the world, we live in a society that lovesssss to romanticize things, meaning we love to view or portray something in an idealized or exaggeratedly positive way, often overlooking its flaws or challenges.
And honestly? Romanticization is a pretty great life hack if you ask me because it can make the most daunting task feel fun!
Hate doing laundry? Romanticize it by making yourself a fun drink, pouring it in a cute cup, putting in your headphones to listen to a podcast and knock it out.
Have to go to jury duty? Romanticize it by dressing in a cute outfit that makes you feel like you’re on Law and Order and walking into the court room like you’re about to change someone’s life (because well… you just might).
You can literally romanticize ANYTHING in your life or business no matter how mundane it might feel.
And Mr. James Clear agrees. His second law of behavior change is “make it attractive” which in my opinion = romanticize the dang thing!
With this law, James is essentially saying that the more appealing a habit is, the more likely you are to do it. I mean OBVIOUSLY! We are of course naturally drawn to things we find enjoyable or rewarding, so if you want to build a habit, you need to make it something you *want* to do, not just something you *have* do.
And since content creation of any kind is more of a habit than a skill, if you want to be consistent with it, you need to make it more enjoyable!
The best way to do that? Curate your ideal writing environment. Here’s how:
How To Create Your Ideal Writing Environment
1. Pick your location 📍
First and foremost when defining your ideal writing environment, you have to choose the where – meaning the physical space – for you to do the task in.
Is it your home office? Co-working space? Library? Coffee shop? Your car? The couch?
Honestly, the options are endless and I can’t define this for you. As humans, we all do our best work differently and it’s important to pay attention to where this is for you.
For me, this is hands down a coffee shop. There is just something about sitting among other people who are also on their laptops, sipping coffee, and putting in my headphones.
That’s where I find myself most in flow, so if I have a lot of writing to do (which as a blog writer is quite literally all the time 😅) and if I’m having a hard time focusing, I know exactly where to go.
2. Choose your tech 💻
In addition to the physical space, it’s important to consider the tech that you need handy to create your best content.
Some people can’t live without their dual monitors. While I do love my big screen desktop in my home office, I’m willing to sacrifice it for the coffee shop because it’s not something I’ve deemed absolutely necessary to crank out my best writing.
What I can’t sacrifice when writing? The 528hz focus beats that legitimately alter my brain chemistry. The moment that I sit down in a coffee shop and put my headphones in with these binaural beats blaring, it’s over!!!
I should also add that I prefer to write while wearing blue block glasses – these might be a placebo effect, but I can’t risk it with my already questionable eyesight, so I pull out all the stops to make me feel laser focused.
Some people love to use a Pomodoro timer and I’ve seen others absolutely rave about their noise canceling headphones.
Define the tech that you specifically need and you can quite literally become unstoppable.
3. Curate the vibes 💃🏻
In addition to the tech involved with your writing, the vibes are equally as important.
This includes the vibes that are physically and digitally present.
A part of this will be determined by your location – the physical space that you choose. If you’re like me and choose a coffee shop, the vibes, or should I say the ambiance, will naturally be different than if you chose to write in your home office.
A coffee shop is often more cozy and inviting while also being filled with other people, whereas your home office is going to bring a more relaxed atmosphere where you get to control every aspect, including the lighting, the temperature, etc.
For you, your ideal writing vibe might involve being cozied up on your couch with your favorite blanket and your TV show of choice on for background noise. For others, it might be sitting in the library or co-working space fully dressed for the day because that screams WERK to them.
There’s no right or wrong way to do it!
In addition to the physical vibe that you prefer, the digital vibe is just as important!
I learned a longggg time ago that limiting (or really eliminating) any and all distractions was KEY to my ideal writing environment.
And there’s a good chance the same is true for you. For me, this looks like tossing my phone somewhere it can’t be seen, turning off my Slack notifications, working in ONE web browser, and working in full screen mode.
For a full list of things that help me focus better and write faster, click here!
Each of these things paired with the physical vibe that I choose creates an ideal writing environment that allows me to laser focus and crank out my writing in record time!
4. Don’t forget to celebrate 🎉
Lastly, and maybe my favorite, the celebration! One of my core values – in life and in business – is celebration, which means it's truly infused into everything that I do.
We don’t save celebrations just for the big moments around here. Nope! Instead, there’s a celebration for all the small things too… including writing a blog post or other piece of content.
For me, many times the celebration includes some sort of special treat. I am who I am and I love a little treat, okay? Whether it’s an afternoon coffee, a crispy Coke from Chick-fil-A, or my current sweet fixation. Those are all my go-to’s to celebrate a piece of writing.
Other times, it’s something simple like allowing myself to scroll TikTok once I complete my writing or going on my much anticipated daily walk.
Essentially what you're doing here is making it a game for yourself! As humans, we love to be rewarded and this traces back to elementary school when we could earn gold stars.
START GIVING YOURSELF GOLD STARS. ⭐️
Looking for more support for consistent content creation in YOUR business?
Overall, by making your writing and content creation attractive, the easier it becomes to show up consistently and create content that resonates with your audience!
If you’re hoping for 2025 to be the year that you FINALLY prioritize content creation for your business and become truly consistent with it, that’s exactly why The Writer’s Room exists!
With the done-with-you blog writing membership, you receive:
Bi-monthly trainings from me (centered around marketing, blogging, email marketing, and more) 💻
Quarterly Guest expert calls (featuring industry adjacent guests that I personally know, work with, and trust) 👩🏻💻
Weekly Co-writing Wednesdays (to hold you accountable for consistent writing in your business) ✍🏼
Quarterly Blog Content Planning Parties (so you can have a strategic blog plan ready to implement) 🎉
Writing Resource Vault (all of my best writing resources in one place) 🔐
Weekly Feedback Accessibility (so you can feel confident in your content creation before you press publish) 📝
Slack Community (for access to other members to brainstorm, support, provide feedback, etc.) 👥
CLICK HERE to learn more about The Writer’s Room and join the waitlist to be among the first to know about the next enrollment period!
P.S. Want to be notified about Part 3 of this blog series? CLICK HERE to subscribe to Notes From Natty – the weekly newsletter that shows up in your inbox every Friday morning with stories, writing tips, and of course the latest at Natty Writes, including the latest blog post. 💌