How To Make Your Blog Topics Not Boring
As a blog writer and strategist for business owners, something I believe deep to my core is that blogs DO NOT EQUAL boring!
But sometimes I find that people are bored with their blog content.
And no, it’s not because their industry is boring or that they’re boring – it’s simply because the way they’re going about creating their blog content IS.
When it comes to blogging in your business, creating content that resonates with your audience is key. But that doesn’t mean you always have to take a professional, educational stance.
Just like any content creation, you want your blogs to be an accurate representation of who you really are as a business owner and person.
So if you’re taking the approach of just trying to teach and educate throughout your blog content… then yeah, it’ll probably feel pretty dang boring.
But if you allow yourself to just be you and incorporate different things that feel FUN in your blog content, I’d be willing to bet that your blog would become your favorite content channel.
So, if you feel like your blogs have been falling flat OR if you’ve been avoiding writing blog content because it feels boring, you’re in the right place.
With a little creativity and strategic planning, you can breathe new life into your blog content and in this blog post I’m showing you how! Keep reading for 7 ways to make your blog topics NOT boring.
7 Ways To Make Your Blog Content More Fun
Incorporate holidays and national days in your content when applicable
People don’t like randomness, but they DO like relatability and relevancy and nothing checks both of those boxes quite like incorporating holidays and national days into your blog content when it makes sense to.
There’s a good chance that you’ve been scrolling through social media at some point in time and seen a “happy national dog day!” post – and while it might seem random, I actually teach people to use days like this to their advantage.
National days and holidays typically feel fun and relatable for your audience and aligning your content with specific days like this can capture their attention in a new way.
It ultimately allows you to connect your overarching message to something that isn’t totally related to your industry, but still gets the point across!
With that said, you don’t want to post about a national day just for the heck of it. You want it to feel intentional and be aligned with your brand and your message.
For example, last year I used National Book Lovers Day on August 9th to inspire this blog post – even though the national day was’t directly addressed in the blog post itself, it WAS aligned on social media and in my weekly newsletter!
This evergreen blog topic had been on my list for awhile and this random national day simply made it a bit more intentional for my audience.
For a closer look at how to strategically incorporate national days or holidays into your blog content, click here!
Strategically align your content with what you’re currently promoting in your business
One of the biggest misconceptions about blog content is that the sole purpose is to nurture your audience – meaning the content should always be educational, inspirational, motivational, etc.
And while it’s true that your blog content should do all of those things, your blog content can also help you SELL!
Blogs can be a huge part of your buyer journey for potential customers when you do it strategically.
When you’re planning your blog content, make sure you consider what you’re currently promoting to your audience and THEN align your blog content accordingly.
And if you’re not exactly sure how to do that? Here are some ideas:
Create a blog post that breaks down the most commonly asked questions you receive about your service(s)
Create case study blogs that show how real people have experienced transformations from working with you
Create a blog that walks your audience through your step by step client process
Create a blog that gives people an inside look at what it’s like to work with you
Here’s an example of how I’ve personally done this for my Writer’s Room offer!
And if you need more help with this, my friend Emelie gives a few more pointers for this in this guest blog post.
Infuse personal topics throughout your blog content plan based on your current season of life
Who says that your blog content has to be only business related? Or only related to your industry? Or only educational? NOT ME.
I’m a firm believer that your blog has a mix of both – business and life. After all, most of us are out here running personal brands, which means there should be some personal blog topics infused throughout as you see fit.
Does this mean you should trauma dump in your blog posts? Probably not. But what you can do is connect your blog content to your current season of life if it aligns with your brand and makes sense for your audience.
Sort of like I did here, here, and here during pregnancy and right after I had my baby!
But if you want to keep things strictly business? That’s cool too!
Use storytelling techniques to make your blog topic more engaging and memorable
Storytelling is all the rage in the digital marketing world these days and for good reason… because it works.
In fact, stories are remembered up to 22 times MORE than facts alone.
Storytelling not only makes your content more relatable and easier to digest, but it also helps to create an emotional connection with your audience. When readers are drawn into a story, they’re more likely to remember the key takeaways and keep coming back for more
The key, however, isn’t just to tell stories for the fun of it. Because again, people don’t like randomness. Instead, you want your stories to somehow connect to a lesson or tangible tip of some sort that’s related to your industry.
I personally use this method the most in my newsletters, but if you’re wanting to implement storytelling techniques throughout your blog posts, the easiest way will likely be in your introduction paragraph!
Write about what your audience actually wants to know
A lot of times when you hear people talk about blogs, it’s accompanied by the talk of SEO – search engine optimization.
And while yes, blogs DO play a major factor in boosting your SEO, I’m a firm believer that you should implement blogs in your business for way more reasons than just that!
I give my full spiel on that here, but the gist of it is this:
Blogs give you space to answer questions or educate on topics that your audience is actually curious about. Sure, you can research and find the best keywords to help you populate on page 1 of Google, but if your audience isn’t actually interested in that content… what good will it do?
It’s a human first approach to your content so that your audience feels seen, heard, and understood, which ultimately builds your trust and credibility… both of which are needed for someone to feel confident buying from or working with you!
Utilize different blog content formats
If your blog content is feeling blah, it might be because you’re forcing yourself to write in a very formal, structured format. While it’s true that blogs are longer form, it’s NOT true that they have to be boring.
No MLA or APA requirements here! 🙅🏼♀️
In fact, your blogging style can truly be whatever you want it to be – and as long as you’re staying true to what makes sense for your brand, your audience will resonate!
Here’s a quick list of blog content formats in case you’re ready to switch it up:
How-To Posts
Listicles
Interview Style
Diary Style
Checklists
Case Studies
For a deeper dive into each of those, click here!
Don’t shy away from your POV
Lastly, if you want to make your blog content feel fun again, it’s time to STOP shying away from your POV.
A lot of times I notice that people write blog content about generic topics that you can find just about anywhere and honestly, I understand why this tends to happen.
It’s easy to believe that your blogs just have to be basic, educational content that’s related to your industry. And while of course you DO want your blogs to be educational, that doesn’t mean you can’t share your unique perspective or POV throughout.
My best example for this is how I share my view on SEO. Because I’m a blog writer, people expect me to talk about that topic, but what they might not expect is my unique perspective on it.
And no, sharing your POV isn’t just something you do for the sake of sharing hot takes. It’s much more than that!
Sharing your POV or unique perspective in your blog content simply helps your audience better understand your approach or philosophy to certain things, which can ultimately make them more inclined to work with you.
Overall, creating engaging blog content doesn’t have to be a daunting task in your business. By thinking outside the box and incorporating strategies like storytelling, fresh formats, and timely topics, you can transform even the simplest ideas into compelling blog posts.
Remember, the key to captivating your readers is to always offer them something fresh, relatable, and valuable. As you implement these tips, you’ll not only keep your audience engaged but also build a blog that truly reflects your unique voice and perspective.
So, the next time you sit down to plan your blog content, don’t settle for boring – challenge yourself to make your topics fun, exciting, and inviting. It’ll pay off for both you AND your readers.
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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